Infinity Cooling
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Project
Project
Infinity Cooling is a visual design and branding concept for a computer parts manufacturer that focuses on better cooling and thermals; an imperative aspect of PC building. Infinity Cooling offers high performance fans available in both RGB and unlit varieties as well as all-in-one, AIO, water cooling solutions.
Infinity Cooling is a visual design and branding concept for a computer parts manufacturer that focuses on better cooling and thermals; an imperative aspect of PC building. Infinity Cooling offers high performance fans available in both RGB and unlit varieties as well as all-in-one, AIO, water cooling solutions.
Goals
Goals
1) Lead customers through an intuitive user flow.
1) Lead customers through an intuitive user flow.
2) Stay on top of the current trends in the PC enthusiast space.
2) Stay on top of the current trends in the PC enthusiast space.
3) Innovate on existing concepts.
3) Innovate on existing concepts.
4) Appeal to the target audience; PC enthusiasts.
4) Appeal to the target audience; PC enthusiasts.
Competitive Analysis
Competitive Analysis
In order to lay the ground work for Infinity, I had to see what other prominent PC cooling component manufacturers were already doing and what user goals they were not reaching. I evaluated several aspects from user surveys and identified which ones Infinity Cooling could improve on to find a unique place in the market.
Direct competitors included NZXT, Cooler Master, Corsair, and Scythe. While some of these companies offer more variety of products, none other than scythe focus directly on cooling. An area of opportunity arises where the competition falls short and one of these areas is innovation. Much of the competition either plays it too safe or relies heavily on current industry trends and sticks to them strictly.
Creating a Framework
Creating a Framework
To better understand how the user would navigate through the experience for Infinity Cooling a user flow was designed. This process helped center the focus on the user and left the finer details to be worked out at a later time. It also helped communicate how to proceed with the navigation in the following steps.
Navigation
Navigation
Home
Home
Here on the main landing page of the site are located a product video in the hero section, more products below, and product category overviews as the user scrolls down the page.
Glaive
Glaive
Accessed from the navigation menu or by selecting "see details" in the Glaive product category on the home page, this page shows all products within the aforementioned category.
Loop
Loop
Similarly, accessed either from the navigation menu or from the Loop product category on the home page, this page lists all of the products contained within Infinity's water cooling line.
Product
Product
The product page contains all information offered for a specific product including images, description, price, features, specifications, and all other details about each product.
Mockups
Mockups
Drawing on styles and trends from other leaders of the industry, the aim for the Infinity web experience was to create a clean and intuitive user flow. The architecture of the site is simply broken up into the brands two main categories. The Glaive fans product line and the Loop all-in-one water cooling line. From there simply select a product, discover whether it is right for your system and add it to your cart before completing your purchase.
Style Guide
Style Guide
The concept of the brand was always built around the most efficient options for cooling your hardware. When it comes to weighing the values of air cooling vs water cooling the answer may vary from user to user. It was then made clear that the brand needed to offer the best solution for each method. Because of this, creating a logo for the brand proved to be a challenge and it ended up making the most sense to create 2 equal and exceptional halves of the same brand, one that focused on air cooling, and one that focused on water cooling. A logo was designed for each focus. From there a color scheme was derived and distributed throughout each aspect of the company.
Takeaways
Takeaways
Infinity Cooling as a brand and concept is something that the PC component industry would benefit from as a whole. The competition simply doesn't cut it. Many companies that offer a similar product either fail to keep up with the current industry trends or refrain from taking a leap of faith and offering something truly innovative. Infinity Cooling aims to do both of those things while still offering a reliable and trusted product.
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